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Advertisement for Philips X-Ray Shoe Fitter, 1930s (litho)
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Advertisement for Philips X-Ray Shoe Fitter, 1930s (litho)
736244 Advertisement for Philips X-Ray Shoe Fitter, 1930s (litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Philips X-Ray Shoe Fitter, 1930s.); Look and Learn / Rosenberg Collection
Media ID 22391782
© Look and Learn / Rosenberg Collection / Bridgeman Images
Progress X Rays 1930 1939 Years 30 30s 1930 1939 Years 30s 19301939 1933 34 Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Xrays
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EDITORS COMMENTS
This black and white lithograph, titled "Advertisement for Philips X-Ray Shoe Fitter, 1930s" takes us back to a time when scientific progress was celebrated through innovative advertising. Created by the English School in the mid-20th century, this print showcases an advertisement that epitomizes the cutting-edge technology of its era. The image depicts a woman elegantly poised with her foot inside the revolutionary Philips X-Ray Shoe Fitter. This device utilized x-ray technology to accurately measure a customer's feet and ensure a perfect fit for their shoes. The ad exudes confidence in this groundbreaking method, emphasizing both style and comfort. Intriguingly, this artwork not only highlights advancements in medical science but also reflects societal attitudes towards progress during the 1930s. It serves as a reminder of how new technologies were embraced with enthusiasm and curiosity during that period. The intricate engraving technique used in this lithograph adds depth and texture to the composition, enhancing its visual appeal. The monochromatic palette further emphasizes the timeless elegance of both artistry and innovation. As we gaze upon this vintage advertisement from our modern perspective, it sparks contemplation about how far we have come since then while appreciating the ingenuity of those who paved the way for today's advancements. This print is undoubtedly an intriguing piece that captures an important moment in history where science met fashion seamlessly – truly bridging art and progress together.
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