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Interior view, front to rear, of the United Electric Light & Power Company, W
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Interior view, front to rear, of the United Electric Light & Power Company, W
1078939 Interior view, front to rear, of the United Electric Light & Power Company, W. 138th Street and Hamilton Place, New York City, December 17, 1914 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; eNew York Historical Society; American, out of copyright
Media ID 22493646
© New York Historical Society / Bridgeman Images
Appliance Appliances Business Businesses Consumerism Decorations Display Displays Electricity Lamp Lamps Lights Retail Shops Store Stores Wreath Wreathes Hamilton Place
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EDITORS COMMENTS
This photograph captures the interior view of the United Electric Light & Power Company on W. 138th Street and Hamilton Place in New York City, taken on December 17,1914. The image showcases a beautifully decorated space adorned with wreaths, creating a festive atmosphere that exudes holiday cheer. The intricate decorations hang delicately from the ceiling, while displays of various lamps and appliances are strategically placed throughout the store. The soft glow emanating from these lights adds an enchanting touch to the scene, illuminating every corner with warmth. As you explore this snapshot of history, you can almost feel the bustling energy of commerce in early 20th century America. This photograph encapsulates not only a moment frozen in time but also represents consumerism at its finest. The ornate details and meticulous arrangement demonstrate both pride in craftsmanship and an understanding of how aesthetics play a crucial role in attracting customers. It is evident that this establishment spared no expense when it came to creating an inviting ambiance for shoppers during the Christmas season. Step back into time as you observe this remarkable piece captured by William Davis Hassler (1877-1921). With its rich historical significance and artistic composition, this photograph serves as a testament to American ingenuity and entrepreneurial spirit during one of the most celebrated times of year - Christmas.
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