Advert for Lillywhites womens sportswear 1937
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Advert for Lillywhites womens sportswear 1937
Advertisement for sportswear for womens underwear from Lillywhites including a number of outfits. Pantee trunk for all sports occasions, fitting closely under the lightest materials, underwear set in spotted voile, golf belt specially designed in strong corded elastic and slip-on brassiere. Date: 1937
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Media ID 14166572
© Illustrated London News Ltd/Mary Evans
Belt Golf Lastex Lillywhites Outfit Outfits Shorts Sportswear Tennis Trunk Undergarment Undergarments Underwear Wear 1937 Slip On
EDITORS COMMENTS
Step into the vibrant world of women's sportswear in 1937, as showcased in this advertisement from Lillywhites. The image invites us to explore a range of stylish and functional outfits designed for the modern, active woman. At the heart of the collection is the Pantee Trunk, an essential piece for all sports occasions. This fitted undergarment, made from the lightest materials, promises comfort and support for women on the move. The Pantee Trunk's sleek design is perfect for a variety of activities, from tennis to golf. For those seeking a more playful touch, the underwear set in spotted voile is a delightful addition to the collection. The elegant pattern adds a touch of femininity to the sporty attire, while the lightweight material ensures breathability and comfort. The golf belt, specially designed with strong corded elastic, is another standout piece. Its practicality and sophisticated design make it an essential accessory for any golfer. Lastly, the slip-on brassiere, made from durable Lastex, offers a comfortable and supportive fit for women during their most active moments. This advertisement from Lillywhites encapsulates the spirit of the 1930s, a time when women's sportswear began to prioritize both style and functionality. The outfits on display represent a significant shift in the way women approached their athletic pursuits, embracing the freedom and confidence that came with participating in sports. In this image, Lillywhites invites women to join the growing trend of active living, offering them the tools they need to look and feel their best while pursuing their passions.
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