Advertisement for Robbialac paint
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Advertisement for Robbialac paint
Advertisement for Robbialac paint, from Jenson & Nicholson of Stratford, East London. It costs less than wallpaper, slightly more than distemper, but its durability makes it far cheaper than either. It is hygienic, washable and non-poisonous, and comes in three finishes: enamel, matt and flat. Date: 1914
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Media ID 14127800
© Illustrated London News Ltd/Mary Evans
Bright Chart Cheap Cheaper Cheerful Clean Decorating Durable Eggshell Enamel Finish Finishes Flat Gloss Hygienic Lack Matt Nicholson Paint Painter Paints Poisonous Robbie Scheme Schemes Stratford Washable Durability Jenson
EDITORS COMMENTS
1. Title: A Brighter Home with Robbialac Paint: Affordable, Durable, and Hygienic Decorating Solution from Jenson & Nicholson, East London (1914) 2. Discover the charm of yesteryears with this advertisement for Robbialac paint from Jenson & Nicholson of Stratford, East London, dated 1914. This advertisement showcases the affordability and durability of Robbialac paint, making it an attractive choice for homeowners and DIY enthusiasts. 3. The text reads, "Robbialac Paint. Costs less than wallpaper, slightly more than distemper, but its durability makes it far cheaper than either." Robbialac paint was not only an economical option but also offered superior benefits that set it apart from its competitors. 4. The advertisement highlights the hygienic, washable, and non-poisonous properties of Robbialac paint, making it a healthier choice for homes. This was a significant selling point during a time when cleanliness and health consciousness were becoming increasingly important. 5. Robbialac paint came in three finishes: enamel, matt, and flat, catering to various preferences and decorating styles. The advertisement also hints at the availability of gloss, eggshell, and other finishes, although they are not explicitly mentioned. 6. The cheerful and bright boy in the image, affectionately referred to as "Robbie," embodies the cheerful and optimistic spirit of the advertisement. The use of a boy model was a common marketing strategy during this era, as children often influenced their parents' purchasing decisions. 7. The historical significance of this advertisement lies in its representation of the changing trends in home decorating and DIY projects during the early 20th century. The affordability, durability, and health benefits of Robbialac paint made it a popular choice for homeowners and DIY enthusiasts, setting the stage for the modern paint industry.
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