Erasmic shaving stick advertisement, WW1
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Erasmic shaving stick advertisement, WW1
Advertisement for Erasmic shaving stick - British and Best, which includes a of a stick of shaving soap with a German bullet embedded in it. It was carried by a private of the 2nd Middlesex Regiment who had his life saved by it at Ypres! The firm had the letter describing the experience in their possession. Date: 1915
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Media ID 14155532
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Erasmic Grooming Saver Saving Shaving Soap Soaps Stick Toiletries
EDITORS COMMENTS
This evocative image showcases an Erasmic shaving stick, a symbol of survival and resilience during the tumultuous times of World War I. The British-made shaving soap, emblazoned with the tagline "British and Best," holds a chilling yet inspiring story within its history. Embedded in the soap is a German bullet, a grim reminder of the brutal battles that raged across the Western Front. The bullet was said to have been extracted from the body of a brave private of the 2nd Middlesex Regiment, who carried the soap with him during the fierce fighting at Ypres in 1915. The soldier's life was miraculously spared when the bullet struck the soap instead of him, leaving him unscathed. The letter describing this extraordinary event was in the possession of the Erasmic company, adding an extraordinary layer of authenticity to their product. The advertisement not only served to promote the effectiveness of the shaving soap but also highlighted the heroic tale of the soldier whose life was saved by it. This poignant advertisement serves as a testament to the enduring human spirit during the darkest hours of the First World War. The Erasmic shaving stick, a seemingly mundane object, became a symbol of hope and survival, reminding us of the extraordinary stories that lie hidden within the annals of history.
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