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The living poster pageant
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The living poster pageant
The living poster pageant which took place in the West End of London in order to shine a light on the International Advertising Exhibition which had opened at White City. The Pageant was over a mile long and contained many living representatives of well-known posters and display advertisements from periodicals, attired in their familiar costumes. Date: 1920
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Media ID 14415478
© Illustrated London News Ltd/Mary Evans
Advertisements Living Pageant Westend
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Step right up and witness the spectacle of The Living Poster Pageant, an extraordinary event that took place in the vibrant West End of London in 1920. This remarkable procession, over a mile long, was a tribute to the recently opened International Advertising Exhibition at White City. The pageant brought to life some of the most iconic posters and display advertisements from periodicals, with their creators and muses donning their familiar costumes. The 1920s, a decade of innovation and creativity, came alive as living representations of advertisements from the era graced the streets of London. The pageant was a celebration of the art of advertising, showcasing the ingenuity and imagination of the advertisers of the time. From the playful mascots of popular brands to the bold and striking designs of political campaigns, each living poster was a testament to the power of visual communication. The Living Poster Pageant was more than just a parade; it was a living, breathing testament to the impact of advertising on popular culture. It was a reminder of the role that posters and advertisements played in shaping the way we see the world around us. The pageant was a true reflection of the spirit of the times, a time when advertising was at its most creative and most captivating. As the sun began to set on the West End of London, the Living Poster Pageant came to a close, leaving behind a trail of wonder and inspiration. The memories of the day lived on in the hearts and minds of those who attended, a testament to the enduring power of the art of advertising.
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