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13825099
Wall Art and Photo Gifts from Mary Evans Picture Library
13825099
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32279724
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Bristol Aeroplane Company Limited, England. The image features an illustration of an industrial setting with aircraft engines being assembled or tested in the background. In the foreground, there's a large metallic frame structure that resembles scaffolding or part of machinery. The main focus of the ad is on promoting fuel efficiency and payload capacity improvements attributed to "Bristol" sleeve-valve engines used in aircraft production at that time. A tag with the word "BONUS" appears prominently in front of this structure, suggesting additional value or benefit. Text below the central image reads: "sleeve-valve fuel economy increases payload by 10%. " This statement highlights one of the key selling points—fuel-efficient engines leading to increased carrying capacity for aircraft, which would have been a significant advantage for aviation companies looking to optimize performance and cost-effectiveness. Additional text provides further detail about these benefits: "The excellent specific fuel consumption of 'Bristol' Hercules sleeve-valve engines gives an extra load-lifted-for every gallon consumed—an average 10%, thus increasing substantially both commercial revenue from passengers and freight carriage and operational range. " Overall, this advertisement aims to convey technical superiority and economic advantages associated with using Bristol's advanced engine technology during what appears to be mid-20th century Britain’s aviation industry boom.
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