Ovaltine advertisement, 1928
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Ovaltine advertisement, 1928
Advertisement for soporific, milky bedtime drink Ovaltine from 1928, claiming it to be the ideal drink for athletes due to its ability to build up sinew and muscle, nervous vitality and the will to win ! The advert appeared in the Illustrated Sporting & Dramatic News shortly before the 1928 Amsterdam Olympic Games. Date: 1928
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Media ID 14126712
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Athletes Athletics Beverage Beverages Chariots Drinks Milky Olympic Olympics Ovaltine Runners Running Speed Sportsmen Tonic Vitality Winner Winners 1928 Games
EDITORS COMMENTS
Step into the roaring twenties and join the ranks of the finest athletes of the era with a glass of Ovaltine, the ultimate bedtime tonic for champions. This advertisement, published in the Illustrated Sporting & Dramatic News in 1928, showcases Ovaltine as the perfect elixir for building up sinew and muscle, boosting nervous vitality, and fueling the unyielding will to win. As the Amsterdam Olympic Games approached, the anticipation for athletic greatness reached an all-time high. Amidst the excitement, Ovaltine positioned itself as the go-to drink for athletes, promising to help them power through their training and reach new heights of success. The advertisement features a striking image of chariots engulfed in flames, symbolizing the fiery spirit and raw energy of the athletes, while the runners in the foreground embody the speed and determination synonymous with the era. This milky, soporific beverage was more than just a drink; it was a symbol of strength, vitality, and the relentless pursuit of victory. By consuming Ovaltine, athletes believed they could unlock their full potential and cross the finish line as winners. The advertisement's bold, dynamic design and powerful messaging encapsulate the spirit of the 1920s, making it a fascinating glimpse into the past and a testament to the enduring allure of sports and competition.
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