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Japan: Advertising poster for Puraton Ink. Nakayama Taiyodo, c. 1922
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Japan: Advertising poster for Puraton Ink. Nakayama Taiyodo, c. 1922
Between the end of the First World War in 1918 and the outbreak of the Pacific War in 1941, Japanese graphic design as represented in advertsing posters, magazine covers and book covers underwent a series of changes characterised by increasing Western influence, a growing middle class, industrialisation and militarisation, as well as (initially) left wing political ideals and (subsequently) right wing nationalism and the influence of European Fascist art forms
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Media ID 28356414
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EDITORS COMMENTS
This print captures a snapshot of Japan's graphic design evolution during a transformative era. Taken around 1922, the advertising poster for Puraton Ink by Nakayama Taiyodo reflects the profound changes that swept through Japanese society between the end of World War I and the outbreak of the Pacific War in 1941. During this period, Japan experienced a surge in Western influence, driven by factors such as industrialization and an emerging middle class. These influences are evident in the artwork's composition and style, which showcase elements reminiscent of European art forms. The poster also hints at left-wing political ideals prevalent at that time. However, as years passed, right-wing nationalism gained momentum alongside militarization. This shift is reflected in subsequent designs from this era. The image serves as a reminder of how Japanese graphic design was not only shaped by external influences but also influenced by internal political dynamics. The woman depicted in the advertisement becomes an object of desire within this historical context. She symbolizes both consumerism and propaganda—a representation of aspirations fueled by ink products like Puraton Ink. As we delve into history through these mesmerizing images, we gain insight into Asia's artistic journey while appreciating its unique blend with Western aesthetics. This photograph stands as a testament to Japan's rich visual heritage and its ever-evolving cultural landscape.
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